Are there any local stores at your place that serve mainly this age group?Īpproach them and tell them something along this line, “I represent a driving school and would like to give you something of value that most of your customers would find useful. existing customers, etc.Īs the £10 referral fee is quite low anyway, why not try this approach?įor example, you identified college students as people who might be interested to learn driving. Most incentive based referral systems work because both parties have a prior working relationship, e.g. You also mentioned your concern about skeptical companies worrying about being paid. Instead of trying to “hit” on all local companies, you might want to narrow down to companies with clients that have a closer profile of people that you are looking for. If it’s only to a select group of their clients, will you be helping them to narrow down their list?Īnd getting them to endorse you as the “best” driving school might be a tall order, since you can’t really quantify that. Given that your potential customer falls in a very targeted group, it is unclear to me how an untargeted local business would actually give out your postcards. How do i get around this hurdle?Īlso joint venture partners: finding people who can’t drive but want to learn is not that easy because there isn’t a list you can rent, or clubs or associations.Ĭolleges/ students- who don’t have much money The biggest problem i can see is that, business owners may feel that we will rip them off and not pay them the money. And for every client we get, we will pay them £10. My question is this: I want to give all local business in the area postcards, that endorse us as the best driving school. I work for a driving school and i am going to start implementing Jay’s teachings
Here’s a question from one of my readers: